A microsite is a “sub-site” that focuses on a single campaign. It is usually built around a single, short-term digital marketing campaign and is supported by social media, video content, and more.
What should a microsite include?
Optimised URL/Domain name When possible, a good microsite should have a URL that includes any of the slogan, campaign name, target keyword, product name, etc., the microsite was built for. This gives the microsite the chance to rank well on search engines while being specific as to what the microsite is about.
What is an example of a microsite?
Think about it: jewelry, Snapchats, books, the keys to a brand new car all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we’re beginning to crave more focused content at a smaller scale, too. Enter the rise of microsites.
What is a microsite used for?
Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site’s server when the site is used for a temporary purpose.
Are microsites a good idea?
Your content is better off gaining traction on your main website. While microsites can serve legitimate purposes, it’s not recommended to use them solely for SEO. For SEO, focus on getting your main website rank high by producing quality, well optimized content and building relevant links.
Why microsites are a bad idea?
A microsite can hurt your SEO for the following reasons: Simply put: there are no shortcuts for good SEO. If you are targeting the same keywords in your microsite as you are in your main site, you’re simply splitting your resources and your sites are competing with each other for rankings.
What makes a successful microsite?
Users should be able to instantly understand the purpose of your microsite, as well as gain useful information from it. Information is really what drives a good microsite, because it enables the site to accomplish its single purpose.
What is branded microsite?
A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL than their company websites. This helps their brand connect with users.
How do you explain microsite?
A microsite is a brand-specific website (or a single web page) that companies use to promote their individual products, events, or campaigns. These are hosted on their own domain or company’s subdomain and have a different URL than their company websites. These are usually non-application based sites.
What is the difference between a microsite and a website?
The main difference is that your website is the heart and soul of your online presence. A microsite, on the other hand, is a website with a special purpose. While your website draws attention to all of your products or services, your microsite might only focus on one very important component of what you do.
Do microsites affect SEO?
While microsites can serve legitimate purposes, it’s not recommended to use them solely for SEO. For SEO, focus on getting your main website rank high by producing quality, well optimized content and building relevant links.
Do microsites Help SEO?
What are microsite campaigns and how do you use them?
Well, that all depends on how you use them. As well as the options that we covered above, you can also create a microsite campaign for things like: Building awareness for an upcoming event or promotion. Presenting infographics, whitepapers, and other valuable information that adds value to your brand.
What is a brand microsite and why do you need one?
Depending on your design strategy, brand microsites can include multiple pages or just a single long-form piece of content. These sites are generally smaller than their parent websites, and sometimes they only stick around for a few months at a time, or until a campaign is over.
How to promote your business with microsites?
Microsites make excellent choices for promoting a standalone marketing campaign. Depending on the direction of the campaign, many businesses choose to add interactive content to their sites such as quizzes, videos, surveys, and anything else that might attract attention to the brand.
Should you use a microsite as a website blueprint?
If providing information to the user beyond what is on your main website while also raising brand awareness is an aim of yours (and it really should be for any brand), then this is a great example of a microsite to consider using as a blueprint. 2. My Creative Type – Adobe
